Customer Relationship Management (CRM) is a tool to manage a company’s interaction with current and potential customers (and contacts, too). Using data analysis from the system, teams can improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
There are many things to consider when choosing a CRM tool. At Verde Martin, we cover these systems in our sales audit training.
If you do not yet have a system, here is a list of free CRM systems to try it out.