Verde Martin was invited to an exciting presentation by a team from the Facebook corporate office based out of Austin, Texas. Today’s “Facebook for Small Business Roadshow” was directed towards the small business community of Omaha to see what advances we can make by using Facebook pages to their full potential. Below are some highlights from today’s speaker. Consider applying these in your social media strategy:
– Invite your email contacts –
I don’t know about you, but I always ignored the “Increase Page Likes” button for fear it would demand that we spend money. As it turns out, that’s not the case. That’s just Facebook’s reminder that you can send a Facebook invite to all of your email contacts for FREE when you have less than 5,000 likes. Pretty easy, right?
– Remind people to check-in –
Reminding customers to check-in at your location is an easy way for them to relay to their friends that they are actually your customer. Page likes are nice, but anyone from anywhere can like your business’ page without even knowing what you do. A check-in is a highly legitimate form of social “word of mouth.” Facebook even supplied us with a sticker and table tents to promote check-ins at our locations. Consider purchasing or making some for your business.
– Post briefly and (semi) frequently –
For maximum impact, Facebook posts should be less than 90 characters. That’s less than a Twitter post! Most people have a short attention span, especially online, so get to the point. Let your photo/video/linked material do the talking! Also, aim to post 4-6 times per week. Any more frequently, and people are likely to view the information as annoying, rather than interesting.
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